fatsecret.com Empowers Dieters to Achieve Their Weight Loss Goals
Members of Free Online Community Share Diet Experiences and Help Each
Other Unlock the Secrets of Weight Loss
LOS ANGELES, CA -- (MARKET WIRE) -- February 27, 2007 --
fatsecret.com launched today as a unique, independent online social
network and resource for people interested in weight loss to learn
about different diet programs and benefit from the collective
experience of their peers around the world.
fatsecret.com's proprietary platform enables members to share their
diet experiences, support one another and find out what really works.
In addition to providing members with tools to achieve their goals,
the site aggregates and sorts community-generated content including
recipes, tips, posts, journals and weight loss performance data. All
content is tagged to a recognized diet program or specific topic in
an easy-to-use format. Members can also create and share their own
customized diet plans.
"fatsecret was inspired by the realization that when it comes to
weight management it's not a one size fits all world; different diets
work for different people," said founder Rodney Moses. "The site was
created to empower dieters with independent, user-generated
information that cuts through the confusion and marketing hype
surrounding most popular weight loss programs. It's the online
destination for dieters seeking to connect with a grassroots
community of supportive, motivated people who are on the same
journey, and share similar needs and goals."
fatsecret provides a uniquely practical and personal sense of what
each major weight loss program is about. Members collaborate and
learn together from the collective success and failure of the entire
fatsecret community. These shared contributions help members make
better dieting decisions. fatsecret is not affiliated or associated
with any diet/fitness program or product. Membership is free, and
while only members can contribute content, visitors can access most
of the site.
"Unlike narrowly focused commercial diet sites, fatscecret
facilitates open discussion on virtually every popular weight loss
program including Atkins, Weight Watchers, The South Beach Diet,
Sonoma Diet, Fat Smash and the Fat Flush Plan," added Moses. "It's
also different from subscription-based weight loss communities and
free online diet forums or blogs, which offer limited functionality.
We believe fatsecret has what it takes to become the leading web
destination for all things diet-related."
While there are more diet and weight loss programs than ever to chose
from, the number of overweight and obese adults, and increasingly
children, in industrialized nations continues to rise. fatsecret is a
unique social media application designed to address this public
health issue by helping people achieve their weight loss goals.
More information about fatsecret is available at www.fatsecret.com.
Contact:
Erik Deutsch
ExcelPR Group
(323) 851-2300 x112
erikd@excelpr.com
SOURCE: fatsecret.com