USG People introduces USG Professionals as international services provider for experts by experts
Strategic rollout continues with introduction of USGÂ Professionals and
rebranding of existing professionals brands
Almere, 22 April 2013 - As another step in the implementation of its strategy
USG People is introducing USGÂ Professionals, an international provider of
services for professionals by professionals. USGÂ Professionals is clearly
positioning itself as a partner of companies and organisations that wish to
bring their labour needs strategically in line with their production, services
or the stage at which they find themselves.
With strong positions in the Netherlands and Belgium and operations in five
other countries (France, Luxembourg, Germany, Switzerland and Austria),
USGÂ Professionals is working hard to further expand its activities in every
country in which its brands operate. USGÂ Professionals is focused on the core
competencies of HR, finance, engineering, science, legal, ICT and marketing,
communication & sales. USGÂ People has been operating in these fields for years
with its specialist operating companies.
Current brand names to change
The current brand names USG Innotiv, USG Juristen, Legal Forces, Control,
Financial Forces, HR Forces and USG Capacity are being brought together in the
overriding USGÂ Professionals brand and renamed in line with their field of
expertise: USG Engineering Professionals, USG Legal Professionals,
USG Finance Professionals, USG HR Professionals,
USG Marketing, Communication & Sales Professionals, USG ICT Professionals and
USG Science Professionals. "By doing this we are positioning ourselves in the
same recognisable way in every country and are showing that each and every
operating company is an expert in its field," said Hubert Vanhoe, Chief
Operational Officer of USGÂ People and responsible for USGÂ Professionals.
USGÂ Professionals is clearly positioning itself as the strategic partner of
companies and organisations that wish to align their labour needs to their
production, services or the stage at which they find themselves. USG
Professionals provides not only flexible staffing solutions but also outsourcing
solutions that involve a team of employees taking over a client's fixed
activities or processes in full or in part. At the client's discretion the
activities are performed on location or at a USGÂ Professionals location. This
gives clients optimum flexibility while ensuring that the quality of services
remains high. Based on this business model companies that work with
USGÂ Professionals are able to focus on the activities with which they generate
added value.
Important step in strategic revision
The introduction of USGÂ Professionals and the rebranding within the
professionals segment are important steps in the execution of the strategic
revision which USGÂ People announced in 2011. The focus of this strategy is to
achieve leading positions in high-yield markets. Higher demand for highly
educated people is expected in the EU in the coming years. The rebranding is
also in keeping with the objective of achieving a clear and internationally
recognisable brand portfolio. By doing so USGÂ People aims to maintain and
further strengthen its position with separate business models that are
specifically geared to the dynamics in the different markets.
USGÂ Professionals expects to achieve healthy growth in the coming years. This
growth involves the existing operating companies expanding their activities,
with areas of expertise being introduced in markets where this expertise is not
yet available. In 2012 USG People's professionals segment grew both organically
- through the introduction of USG Legal Professionals in Germany, France,
Luxembourg and Switzerland and the launch of USG
Marketing, Communication & Sales Professionals in Belgium - as well as due to
the acquisition of Control, soon to be USG Finance Professionals, in the
Netherlands.
For more information, please contact:
Hubert Vanhoe, COO
Telephone: +31 (0)36 529 95 05
Disclaimer
This press release is available in Dutch and English. In the event of
ambiguities, the Dutch text shall prevail.
About USGÂ People
With revenue of € 2.9 billion in 2012 USG People is one of the largest providers
of HR services in Europe with established and recognisable national and
international brands. Headquartered in the Dutch city of Almere, USGÂ People is
active in Belgium, France, Germany, Italy, Luxembourg, the Netherlands, Austria,
Poland, Spain and Switzerland.
The brand portfolio of USG People comprises Start People, Call-IT, USG Restart
(General Staffing) - Unique, Techicum, Secretary Plus, ASA, Creyf's,
Vakcollege Groep (Specialist Staffing) - USG Engineering Professionals,
USG Legal Professionals, USG Finance Professionals,
USG Marketing, Communication & Sales Professionals, USG ICT Professionals,
USG HR Professionals and USG Science Professionals, ikki (Professionals).
USG People is listed on the NYSE Euronext Amsterdam stock exchange and is
included in the Amsterdam Midcap Index (AMX).
For more information on USGÂ People or any of its operating companies, please
visit our website at www.usgpeople.com.
download press release in pdf format:
http://hugin.info/130803/R/1694594/557365.pdf
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Source: USG People NV via Thomson Reuters ONE
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